In 1952 Hasbro first toy hit was Mr. Potato Head. In 1964 produced the G.I. Joe toy, which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls". In 1983, Hasbro produced another successful toy franchise, My Little Pony. In 1984, bringing The Game of Life, Candy Land, Twister, Chutes and Ladders and Yahtzee into the Hasbro fold. Hasbro continued its success in 1984 with the release of the first Transformers toys.

Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines are: Cabbage Patch, Easy-Bake Oven, Play-Doh, Tinkertoys, etc., Also Hasbro is the largest producer of board games in the world.